Social media marketing
My first project at X (formerly known as Twitter), was to support content creation around celebrating Justin Bieber’s 100M follower milestone through sourcing fan UGC.
Facebook
Twitter
Instagram
LinkedIn
TikTok
YouTube
Campaigns
Live Events
Products
Features
Evergreen
Timely
Jackpocket
Follower growth:
Twitter: 67K+
Facebook: 50K+
Instagram: 56K
DoSomething.org
Follower growth:
Twitter: 105K+
Facebook: 900K+
Instagram: 80K+
During my time at DISH Network, I had the opportunity to tweet twice on the @blockbuster account, resulting in over 1 million likes total and over 100K new followers in 24 hours.
Live Events
I live-tweeted NBA Playoffs and Finals coverage for @TwitterSports, crafting real-time copy that was relevant and engaging. I collaborated with our video team to post branded GIFs of players, often ideating the moments we hoped to capture. These GIFs were used strategically during the games to reflect what was happening in the moment in order to maximize fan engagement.
For @TwitterMusic, I would live tweet every award show, bringing in solid engagement such as over 10K+ likes at times.
Dish Network
I attended two country music festivals during my time at DISH. My role was to capture photos and video of performers who were on the DISH Network branded stage. This content was not only used for social media, but used for our design and digital teams.
Behind the Tweets
While at Twitter, I ideated “Behind the Tweets,” a series where celebrities talked about and explained their old tweets. My role was to go through their Twitter acount and pick out which ones for them to talk about. You can watch the Cher video here.
Announcing Lucky4Life draws 7 days a week
Promting a fun tip for a Quick Pick feature
Promoting a lottery pool product
Promoting a new Giveaways product
Promoting a new Scratchers product
Promoting a new Super Pick product
Promoting Jackpocket on Web
Promoting a product tip after a NYC earthquake
Promoting Jackpocket Pools through an Instagram carousel
