Influencer marketing
App Installs
122,000
Local accounts
FTDs
CPA
Athletes
Misc. (lifestyle, reality TV, pets, finance)
First-time deposits
51,387
Cost per acquisition
$35
Jackpocket
Meme accounts
Responsibilities include: Managing a 7-figure budget yearly, sourcing influencers of all niches, outreach, negotiations, contracts, creative strategy, data, and build long-term relationships
Additional Talent Experience
Challenge: Lead website content for the company's yearly campaign, Celebs Gone Good in 2014. This was the first time we let DoSomething users vote.
Solution: Researched over 300 traditional talent and social media influencers, collaborating with talent managers and fan accounts online to encourage fan voting.
Impact: Captured 100,000+ emails and phone numbers for engagement and announced the first fan-voted Celebs Gone Good winners on national news sites like USA Today and People.com. Hired full-time while in college after this campaign to strengthen the influencer marketing strategy for good causes and expand and to further the company's social media presence.
DoSomething.org’s Annual Celebs Gone Good
Challenge: Promote the, “Grandparents Gone Wired” campaign, which urges young people nationwide to help older adults learn smartphone use for staying connected with family, ultimately enhancing their mental health.
Solution: Coordinate between a talent management firm and influencers to gain their support for the in-person event.
Impact: Organized a positive in-person event with Senior Planet in NYC, teaching people aged 60 and older how to use technology to stay in touch with family and reduce loneliness during the holidays.
DoSomething.org Teaches 60+ How to Use Modern Tech
Challenge: Lead promotion of in-person
Solution: During the gathering at Do Something’s headquarters, some of the biggest names in Musical.ly not only seized valuable networking opportunities, but also learned about Do Something’s latest TreatYoFriends initiative. Treat Yo Friends, an anti-bullying campaign, asks volunteers to create coupon booklets celebrating the things that make their friends unique.
Impact: During the event, some of the roughly 65 Musical.ly stars in attendance shared posts about the initiative with their millions of collective followers.
Musical.ly (Now TikTok) Teams With Nonprofit ‘Do Something’ For Creator Networking Event
Challenge: Led and managed a 3-day booth at PlayList Live for influencers and fans to stop by and take part in a social cause campaign to post about later on social media.
Solution: Five influencers partook in a panel hosted by DoSomething.org to talk about using their platform and influence for good.