I oversee social media and influencer marketing for the Jackpocket lottery app (recently acquired by DraftKings).

My previous experience is in tech, entertainment, and non-profit sectors, including DoSomething.org, X (formerly known as Twitter), and DISH Network.

I enjoy:

  • Listening > Speaking

  • Creativity > Routine

  • Learning > Knowing

tldr; I craft digital narratives for brands and drive conversion with strategic, data-driven marketing.

Tech: Sprinklr | Sprout Social | Looker | Google Analytics | AppsFlyer | Tagger | Adobe Suite | YouTube Studio | AirTable | Meta Business

Skills: Growth | Content | Storytelling | Copywriting | Strategy | Organic and Paid Social | Influencers | Partner Relations | Budgets | SEO

“Diane’s creativity is off the charts.”

—My boss, once

Responsibilities:

  • Managing a 7-figure budget

  • Outreach

  • Negotiation

  • Contracts

  • Creative strategy

  • Data analytics

  • Building loyal, long-term relationships

Social media marketing

Follower growth

1,250,000

Influencer marketing

App Installs

122,000

Platforms: Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Blog, Reddit

Type: Imagery, video, UGC

Content: Campaigns, Products, Features, Evergreen, Holidays, SEO